The Fallas Artists Town is a very unique estate in the city of Valencia, where they work most of the artists who build the Fallas in Valencia. Located northwest of the city center and ten minutes, consists of industrial buildings where artists have their art workshops falleros.
In this context arises Pop Up City Fallera space fallero claiming the artist not only as the true craftsman of the Valencian tradition, but also by the facet unknown to the general public. Scenery, monuments, parks, stands, dressing, sets, … Some professional able to shape and turn any project real.
Fallera City Pop Up is a new event that combines fashion, shopping and culture and to be held on 29 and 30 November and 1 December in the city of Valencia.
In this unique environment, several top brands and are committed to making sales happenings in former radical local stocks, next to the very falleros artisan workshops. They pop up stores of big brands and designers for three days only trend and tradition come together in one space.
It is an innovative retail experiment that has ensured the success thanks to the commitment of big brands like Desigual (leading to his bargain Fallera Pop Up day), Sita Murt, Marithé François Girbaud, TCN, Toni Miró, Pepe Jeans, Lacoste, Kickers , Punto Blanco, texture, New Zealand Auckland, Poison on the Skin and several as Francis Montesinos Valencian designers and young designers from Fashion Week Association of Valencia. And the participation of artists Falleros that open their shops so that we can appreciate the whole process of creation from the beginning.
In addition to discounts of 60%, 70% and up to 80%, ephemeral art lectures with renowned professionals in the art world, there will be live music, DJs, films, poetry … and much more!